Spot the Charm
Owner Alicia Nolte Monday, June 5, 2017, at Cherry Hill Med Spa. (Les Hassell/News-Journal Photo)

Women In Business: Alicia Nolte, Cherry Hill Med Spa

By Dawn-Renée Rice

Published December 27, 2017

For more than 20 years, Alicia Nolte has offered the women in East Texas a high-end shopping experience through her boutique, Cherry Hill. However, Alicia found it difficult to compete with the internet so she looked at the needs within the community and decided it was time to reinvent herself.

Earlier this year, she switched her business concept to a luxurious medical spa.

“Fashion goes with beauty,” Alicia said. “I’m getting older, I like to take care of myself and I find that my clients’ needs are the same (as mine).”

She went from wanting to meet the fashion needs of women in East Texas to meeting their beauty needs on a different level.

“That’s what I’ve always done is try to make women be beautiful, feel beautiful, feel good about themselves and be proud. And teaching them, too, like all the experiences and skills that I’ve learned. I’m still doing the same thing but it’s just with a different product,” Alicia said.

She wanted to continue the Cherry Hill value and bring only the best to Longview, making it stand out on the map. Since reopening as a medspa, she’s seen clients coming from as far away as Dallas.

“I knew that Cherry Hill always had that recognition. And I knew I didn’t want to be just a spa, a pop up store or anything like that. So, what we’ve tried to do here is make it as medical as possible,” Alicia said.

To do that, Alicia seeks out the newest lasers and technology and her goal is to bring only the best to Longview. There’s also a medical director who is not only a practicing doctor (plastic surgeon) but someone who is also onsite two days a week. The medspa staffs two registered nurses, a laser technician, two estheticians and a permanent makeup artist.

Cherry Hill now has more of a “getaway” feel with the right touch of luxury and seclusion, even though it’s located off of busy Judson Road.

“We have privacy, back door entrances and exits and everything is ran as professional and locked down as you would at the doctor’s office,” Alicia said. “Sometimes people feel that they’re doing a procedure they don’t want someone to know about (so) they have that option of privacy, especially with CoolSculpting and FemTouch.”

CoolSculpting is a 35-minute treatment for almost every part of the body, such as the knees, stomach and chin.

“It’s remarkable and it does work,” Alicia said.

FemTouch through Lumenis offers vaginal rejuvenation with “innovative state-of-the-art CO2 laser technology that addresses common vaginal health related aspects,” according to the company’s website.

“It’s the No. 1 machine in the world right now and it’s kind of hard to market here in Longview. But this is something for women that is life changing,” Alicia said. “What’s nice about (it) is there’s no down time.”

Cherry Hill also offers, among other products and services, a 3D personal facial analyzer and a gift shop that carries high-end clothing and accessories.

Aside from running a successful business, Alicia is also known for her love of animals, especially with her nonprofit organization Fete for Pets.

Years ago, Alicia became part of an effort to bring a larger animal shelter to Longview. Through Fete for Pets, she started doing fundraisers at her ranch, Flyin’ Feathers Ranch. Money raised from the fundraisers has gone toward the city’s new shelter.

Alicia also volunteers her time with First Tee of Pineywoods, Teen Court and various other animal related programs, and teaches golf part of the school year at Trinity School of Texas.

Her love for animals shines through when she’s asked about them.

“I just share their compassion with them and it’s given me a love I’ve never found before,” Alicia said. “They just bring such joy to your life.”

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